Workflow Automation

Email Automation

Transactional and follow-up emails that send themselves and actually arrive.

Typical timeline: 2-4 weeks
Category: Workflow Automation
Engagement: Fixed-scope phases
You receive: Code, data & documentation

Email remains the right channel for documents, receipts and anything a customer needs to keep. The two things that go wrong are that nobody sends them consistently and that they land in spam. We fix both: automate the sending, and set up the domain authentication that gets them delivered.

The problem

Your emails are sent manually, and many never arrive

Invoices and confirmations are attached and sent by hand. Follow-up sequences exist as an intention. And because the sending domain has no SPF, DKIM or DMARC records, a share of what you do send is filtered into spam without anyone realising.

You will recognise this if

Customers say they never received an invoice or confirmation you definitely sent
Follow-up after an enquiry happens once, if at all
Emails are sent from a generic Gmail address rather than your own domain
Nobody knows what proportion of sent email is actually opened

What you get out of it

The difference this makes

Email that reaches the inbox

SPF, DKIM and DMARC configured properly on your domain, with a reputable sending provider — the difference between sent and delivered.

Consistent follow-up

Enquiry sequences run on schedule and stop automatically when the customer replies, which recovers business that otherwise goes quiet.

Documents sent on the event

Invoices, receipts and reports go out the moment the triggering event happens, not when someone gets round to it.

Measurable

Delivery, open and click reporting per email type shows what works and what is being ignored.

What we build

Domain authentication: SPF, DKIM and DMARC setup with verification
Transactional email: confirmations, invoices, receipts, password resets
Branded, responsive templates that render correctly in Gmail and Outlook
Multi-step follow-up sequences with reply detection to stop the series
Attachment generation, such as PDF invoices and reports
Scheduled report delivery to internal recipients
Bounce, complaint and unsubscribe handling
Delivery and engagement reporting

How it gets used

A business following up on quotations

A quotation is emailed, followed by two reminders at set intervals, stopping the moment the prospect replies or the deal is marked closed.

A subscription service

Renewal notices, payment receipts and failed-payment retries all go out automatically with the correct documents attached.

Management reporting

A weekly summary of sales, collections and pending orders arrives in the owner's inbox every Monday morning without anyone preparing it.

Technology we typically use

You do not need to care about this list — but your next developer will.

Resend
React Email
Python
n8n
PostgreSQL
PDF generation

Timeline: Typically 2-4 weeks

Questions

Email Automation — common questions

Something else on your mind? Ask us directly — it is usually faster than reading.

Why do our emails go to spam?

Most often because the sending domain lacks SPF, DKIM and DMARC records, so receiving servers cannot verify the mail is legitimately from you. Other common causes are sending from a shared IP with poor reputation, spam-triggering subject lines, and sending to addresses that bounce repeatedly. The authentication part we fix in a day.

Can we send newsletters through this?

Yes for modest volumes, though a dedicated marketing platform is often better for large campaigns because of its list management and template editing. Where we add most value is transactional and triggered email, where reliability matters more than design tooling.

How many emails can we send?

Providers like Resend offer a free tier of a few thousand emails a month, with paid plans scaling well beyond that. For most small and medium businesses the transactional volume stays within inexpensive tiers.

Businesses that need this often need one of these as well.

Lead Management AutomationCapture every enquiry, route it instantly, follow up without fail.Document Generation AutomationQuotations, invoices, contracts and certificates generated from data.Reporting AutomationThe reports you prepare every week, generated and delivered on their own.WhatsApp Business AutomationOrder updates, reminders and confirmations sent automatically.

Thinking about email automation?

Tell us about your situation. We will tell you whether this is the right service, what it would involve, and roughly what it would cost.

Get a free consultation