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Anil MauryaSoftware · AI · Automation
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Practical guidance, written to be useful

No vendor marketing dressed up as advice. These are the explanations we end up giving in first meetings — about when to build, when to buy, what AI realistically does, and why websites fail to produce enquiries.

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Latest article

Business software6 min read

Five signs your business has outgrown its spreadsheets

Spreadsheets run a remarkable number of Indian businesses, and often that is fine. These are the specific signals that one has become a liability.

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  • spreadsheets
  • process
  • business software

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Websites6 min read

Why your business website gets no enquiries

A website that produces no enquiries usually has four or five specific, fixable problems. None of them are about how it looks.

AI8 min read

Where AI actually works in a small business — and where it does not

AI delivers reliably for a narrow set of business problems and disappoints on everything else. Knowing which is which is the difference between a project that pays back and a pilot that is quietly abandoned.

Automation8 min read

WhatsApp Business API: what Indian businesses need to know before starting

WhatsApp automation works well in India, but the platform rules surprise most businesses. Here is what verification involves, what messages actually cost, and what gets your number banned.

Choosing software7 min read

Should your business build custom software, or just buy a product?

Most businesses asking for custom software should buy a product instead — and most businesses buying a product are forcing a process that genuinely needs building. Here is how to tell which you are.

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